A new category in financial intelligence.

Claritai Drives Every Smart Move.

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Our Mission

Once limited to the largest institutions, financial intelligence is now within reach. We're making it happen.

A Select Group

We're currently working with a select group of partners who are ready to offer their clients something extraordinary.

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Founder & CEO

Seth Merrin

Builds intelligence platforms that don't yet exist. Then they become industry standards. He has done it repeatedly across four decades.

In 1985, he founded Merrin Financial, which launched the industry's first order management, compliance, and electronic order routing systems for asset managers — technology now standard on virtually every institutional trading desk. ADP acquired the company in 1996.

In 2001, he founded Liquidnet, the global institutional trading network connecting more than 1,000 of the world's leading asset management firms across dozens of markets on six continents. Liquidnet expanded into AI-driven investment intelligence before TP ICAP acquired it in 2021 in a transaction valued at $700 million.

Advanced Trading named Seth “Innovator of the Decade” in two consecutive decades — a recognition no one else in the industry has received.

His work has never been confined to a single sector. He co-founded BridgeBio Pharma, the Nasdaq-listed biotechnology company advancing transformative medicines for genetic diseases, and Ignite Energy Access, the fastest-growing solar energy provider in Africa. Across fintech, biotech, and energy, he has founded, restructured, or refinanced numerous companies — each built on the same conviction: that technology and innovation create an unfair competitive advantage capable of driving extraordinary outcomes at scale.

That conviction now drives Claritai, his current company — a new category in financial intelligence.

Seth is the author of The Power of Positive Destruction: How to Turn a Business Idea into a Revolution (Wiley, 2016).

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Headquartered in New York City.